Godiva Managing Director Chouchan speaks on business and the way of the bow

Godiva Japan Inc. Managing Director Jerome Chouchan visited Tokyo Tech on December 7 to speak to international exchange students taking Japanese language and culture courses provided by the Institute for Liberal Arts (ILA).

Chouchan speaking to a full house

Chouchan, a Frenchman who is known to apply the wisdom of kyudo — the ancient Japanese art of archery — to commerce, doubled the sales of Godiva Japan in just five years. With his remarkable success in the business world and deep understanding of Japan, Chouchan's talk was of great interest particularly to international students currently studying the language and culture.

"Never think only about achieving your goal. Instead, aim to complete each single step correctly and accurately. Do this and your ultimate goal will be achieved," Chouchan concluded. The managing director then answered a variety of questions from the audience.

From left: Assoc. Prof. Hilofumi Yamamoto, Godiva Japan Managing Director Jerome Chouchan, ILA Dean Noriyuki Ueda

• Japanese Language and Culture Courses | Education | Institute for Liberal Arts
• Hilofumi Yamamoto Lab