Lecture by Hajime Yakushiji of Dentsu: "Look inside Japan through advertising and communication"

Lecture by Hajime Yakushiji

In the lecture, Yakushiji explained the shift from advertising to communication and introduced three key concepts for effective communication design: "from say to do," "for society" and "collaboration." He also gave specific examples of how communication design is used by Japanese companies, municipal governments and NPOs.

Yakushiji answering student's questions

Yakushiji's lecture was a part of the undergraduate "Topics on Japan" course, supported by the Tokyo Tech Creativity Fostering Course Fund. Thirty two international students and four Japanese students attended the lecture, which was followed by a lively question and answer session.