ToTAL/OPEN Programs "IdeaThon Workshop" (AY2023 3Q4Q)

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Published: January 12, 2024

We are happy to announce "Call for Entries" to the subject workshop. Any of Tokyo Tech students, who are belonging to the categories below, are being encouraged to apply the workshop.

  • Any Graduate students who applied ToTAL courses: "Fundamental Group Work for Leadership I/II (F)", "Master's/Doctoral Essential Group Work for Leadership (F)"
  • Any students (both Graduates and Under Graduate students) who are interested in the workshop on ad-hoc basis (no credit and GA will be given)
  • Any Doctoral students who are member of "Cross the border! Tokyo-Tech pioneering doctoral research program"

Outline of the workshop

  • In this 1-day IdeaThon workshop, participants will be trained to create business ideas using the Design Thinking methodology.
  • A "business" aims to provide products and/or services that users can empathize with and collect the "compensation" for them. This concept is exactly the same for research, NPO/NGO activities, and corporate activities regardless of the size of the organization. Of course, that compensation includes profit. That is why the business can continue. Even so-called "social projects" cannot be sustainable if they are funded by taking out money out of the business. Gaining sympathy from users means that the value of the product or service matches their needs, and that they are willing to pay for it.
  • In this workshop, we will create business ideas that users can empathize with based on the above concept. In order to determine whether the idea will be viable as a "business", it is necessary to verify whether you can clarify customers who are willing to "pay the price". This can be done through the "Lean Launchpad (LLP)" program which will be held as part of the ToTAL course of "(Master's/Doctoral) Practical Group Work for Leadership I/II (S)", so this IdeaThon Workshop is also positioned as an introductory program for LLP. Therefore, if you are planning to apply for LLP in next term, we strongly recommend that you participate in this workshop.

    However, even if you do not plan to participate in the Lean Launchpad program, you are still welcome to participate in this workshop.

Workshop

Date and Venue

Wednesday, February 14, 2024, 10:00 a.m. - 6:00 p.m.
Room 202, South Bldg. 4, Ookayama Campus

Facilitator

Mr. Takashi Tsutsumi / Director & CEO, Startup Brain Co., Ltd.

Details and Registration

ToTAL/OPEN Programs

ToTAL/OPEN Programs

Tokyo Tech Academy for Leadership (ToTAL) is offering more than 20 kinds of workshops annually for fostering and developing leadership and entrepreneurship. Any of Tokyo Tech students, regardless of whether you are a ToTAL student, an undergraduate or a graduate student can apply for participating any of workshop. In addition, graduate students can register for ToTAL courses that consist of a combination of the above workshops (acquisition of credits), in which case they can also obtain a GA.

Schedule (and Attending Plan) and outline of ToTAL courses and workshops, as contents of the courses (and if the workshop are part of "Events" designated by "Cross the border! Tokyo-Tech pioneering doctoral research program") can be downloaded from URL below.

If you want to join any workshop(s) of ToTAL/OPEN Programs, please select "Attend" in the column of the schedule (and Attending Plan) to be downloaded as above and send it back to followings;

Applications and Inquires

Assoc. Prof. Kamura, Assoc. Prof. Matsuzaki and Prof. Yamada Tokyo Tech Academy for Leadership (ToTAL).
total.tokunin@total.titech.ac.jp

Contact

Assoc. Prof. Kamura, Assoc. Prof. Matsuzaki and Prof. Yamada
Tokyo Tech Academy for Leadership (ToTAL)

Email total.tokunin@total.titech.ac.jp

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